Qhue's Lō Vert Featured in The Cultures of Perfume by Saskia Wilson-Brown
Qhue's Lō Vert Featured in The Cultures of Perfume by Saskia Wilson-Brown
A defining moment for independent perfumery, celebrating the creative vision of self-taught perfumer Quentin Hernandez.
At Qhue New York, fragrance has always been more than something we wear. It is an expression of identity, an exploration of emotion, and a connection between art, memory, and the senses.
We are proud to announce that Lō Vert Extrait de Parfum, created by Qhue founder and self-taught perfumer Quentin Hernandez, has been featured in The Cultures of Perfume: Scents That Shaped History, a book by Saskia Wilson-Brown, founder of the Institute for Art and Olfaction.
For an independent fragrance house founded in New York City in 2021, this recognition represents an extraordinary milestone. More importantly, it celebrates the possibilities of artistic expression beyond traditional pathways into the perfume industry.
The Cultures of Perfume: Exploring the Art and History of Scent
Written by Saskia Wilson-Brown, The Cultures of Perfume: Scents That Shaped History examines the profound relationship between fragrance, culture, identity, and human history.
Through historical perspectives, artistic exploration, and contemporary fragrance references, the book reveals how scent has influenced civilizations, shaped traditions, and served as a powerful medium of personal and cultural expression.
Among the fragrances included in this exploration is Qhue's Lō Vert, a modern interpretation of green perfumery that reflects the evolving landscape of independent fragrance creation.
Its inclusion places Qhue within a broader conversation about the cultural and artistic significance of perfume.
Saskia Wilson-Brown: Championing Independent Perfumery
Saskia Wilson-Brown is an artist, writer, curator, and one of the most influential advocates for independent and experimental perfumery.
In 2012, she founded the Institute for Art and Olfaction (IAO), a Los Angeles-based nonprofit organization dedicated to advancing public access to scent education, encouraging creative experimentation, and supporting perfumers working outside traditional industry structures.
She also established the internationally recognized Art and Olfaction Awards, which celebrate innovation, artistic excellence, and originality in independent and artisan fragrance.
Her work has helped reshape how perfumery is understood, creating space for self-taught creators, experimental artists, and independent fragrance houses to receive recognition for their contributions to the art of scent.
For Qhue, being featured in her book carries particular significance because her mission closely aligns with the house's own creative philosophy: perfumery is an art form, and artistic talent should not be defined solely by formal training or conventional industry credentials.
Quentin Hernandez: The Journey of a Self-Taught Perfumer
Behind Qhue New York is founder and perfumer Quentin Hernandez, whose journey into fragrance began not in a traditional perfume school or fragrance laboratory, but through an independent pursuit of creativity, design, and olfactory expression.
With a background in fashion design and an appreciation for architecture, materials, and visual composition, Hernandez approached perfume through a distinctly multidisciplinary perspective.
As a self-taught perfumer, he developed his understanding of fragrance through personal study, experimentation, and an ongoing exploration of raw materials and composition.
When he founded Qhue in 2021, his ambition was to create a fragrance house that challenged conventional ideas of luxury while treating scent as an extension of personal identity.
Each creation reflects his belief that perfume should communicate something beyond its individual notes. It should tell a story, evoke emotion, and become part of the person wearing it.
For a self-taught perfumer, having an original fragrance featured in a publication documenting the history and culture of scent is especially meaningful.
It represents recognition of an artistic voice developed independently, without the traditional institutional pathways that have historically shaped the fragrance industry.
For Hernandez, this milestone is also a testament to the importance of curiosity, persistence, and the freedom to create without boundaries.
Lō Vert: A Contemporary Expression of Green Perfumery
Created by Quentin Hernandez, Lō Vert Extrait de Parfum is an exploration of freshness, texture, and sensuality.
The fragrance interprets the natural world through a contemporary lens, balancing vibrant green elements with soft, intimate warmth.
Its composition reflects Qhue's signature approach to perfumery: contrasting materials, unexpected combinations, and a refined sense of individuality.
Presented in an architecturally inspired sage-green vessel, Lō Vert also embodies the connection between fragrance and design that defines the Qhue aesthetic.
It is a fragrance conceived not simply to be worn, but to be experienced.
Discover Lō Vert Extrait de Parfum at Qhue New York
A Milestone for Qhue and the Future of Independent Perfumery
The inclusion of Lō Vert in The Cultures of Perfume represents more than a publication feature. It is a meaningful acknowledgment of the creative contributions that independent perfumers bring to the fragrance industry.
For Quentin Hernandez, whose journey began with a passion for creating something entirely his own, the recognition reinforces the belief that originality and artistic vision can transcend traditional barriers.
It also marks another important chapter in Qhue's evolution from an independent New York fragrance house into a brand participating in the international conversation surrounding perfume as art.
We extend our gratitude to Saskia Wilson-Brown for her dedication to advancing olfactory culture and for creating a publication that celebrates the diverse voices shaping the world of fragrance.
As Qhue continues to evolve, our philosophy remains unchanged.
Qhue is identity made tangible.